As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.
When we opened our new company in Houston Texas we were overwhelmed by all the aspects that went into making our presence known to consumers. After a lot of research we came across Lifeline Engineering who worked with us at great lengths to get us off the ground and guide us in the right direction to manage our online presence. Their team did a wonderful job at walking us through the SEO and advertising process from start to finish. While they did not build our site we did eventually have them take over in managing all aspects of our website, Facebook, Twitter, and Instagram. We made the right choice in going with Lifeline Engineering! Our grand opening was a success and we have been rocking and rolling with lines out the door ever since. I would highly recommend them to anyone just starting out! -One happy BBQ joint in HTown